Nanotech-enabled umbrella sheds water and dirt

A new nano-enabled gadget is showing up on hi-tech gizmo sites like engadget and gizmodo – the hydrophobic umbrella.
The NanoNuno umbrella uses the same nanotechnology as self-cleaning windows to shed water and dirt. As the product website explains:
In nature, a fascinating effect is produced by the microscopic, rough nanostructure on the leaves of the lotus plant: Dirt and moisture simply roll off. This is because there is a much smaller surface area to which things can stick than on a smooth surface.
The design of your NanoNuno umbrella is based on this natural principle, with the result that moisture does not penetrate the fabric and so there is no tedious drying.
I never considered drying my umbrella a tedious enough task to justify the $95 cost of the NanoNuno, but maybe the rain in its home country of the UK makes it worthwhile. Also worth noting is that this is one of the few European nano-based products to break with the European tradition of keeping the "nano" out of the product name (Pilkington Glass, for example, makes no mention of nanotechnology on its self-cleaning glass website). (photo NanoNuno)
Well, the idea is interesting, indeed, but, as you say, English people will be the happiest ones with this new umbrella.
September 29th, 2006 at 9:58 amso if this nanoumbrella is true, then the british would also appreciate nano-badminton rackets!
September 30th, 2006 at 5:05 pmA quick survey shows that there are in fact several nano badminton raquets on the market.
September 30th, 2006 at 11:21 pmThe NanoNuno umbrella costs US $95.
October 4th, 2006 at 9:06 pmYeah, I like the idea of it however I think the price will be a problem. What if one day it is windy and it breaks???
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March 21st, 2009 at 7:50 amThats amazing, I have to get one of those for when I am in the UK. However in Turkey I need it for keeping the sun off.
April 13th, 2009 at 7:32 amImpossible in this case. It’s being developed by the same guys as the Linux client, and Microsoft has no say whatsoever other than giving them money. look for here http://rapid4me.com/?q=Microsoft
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