Whole Network Most Recent TOP10 Biotech Business Energy Investing

 

McDonald's goes nanotech

Filed in archive Environment & Health by george elvin on July 10, 2006

McDonald's goes nanotech
With nanotechnology-enhanced paints already available at Home Depot, cosmetics at Bloomingdale's, and sportswear at Niketown, it was only a matter of time before your friendly MacDonald's burger got a dose of nanotech. But it won't come in the food just yet; first, you'll see it in the packaging.

That's because Ecosynthetix has just contracted with an Ohio manufacturer to produce McDonald's "clamshells", the clamshell-shaped cardboard boxes the burgers come in. Ecosynthetix's nanoparticle adhesives will help replace the polyvinyl acetate, PVA, and polyvinyl alcohol, PVOH, used to help laminatelinks graphics onto the cardboard.

Ecosynthetix also produces nanoparticles for the adhesives that glue together the paper layers that make up corrugated containers, a $3 billion per year market.

Cardboard manufacturers currently use roughly four billion pounds of petroleum-based starchy adhesive. The starch in the nanoparticles, however, comes from crops, a renewable resource.

"Every $10 increase in a barrel of oil leads to an $80 billion a year impact on the national economy," said John van Leeuwen, chairman and chief executive officer of Ecosynthetix. "Our technology became interesting once oil went above $25 a barrel."

It'll be interesting to see if there's any backlash when consumers realize their McDonald's burgers are in contact with naoparticles. There's no indication of any harmful effects from this, but as the Magic Nano recall showed, we're not always rational when it comes to new additives in (or in contact with) our foods. (photo McDonald's)


Advertisement


Permalink: McDonald's goes nanotech
Tags: nanotechnology  nanotech  nano  mcdonalds  ecosynthetix  goes  goes+nanotech  mcdonald+goes 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/28904



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Advertisement -
Book yours here..


 
Advertisement
Book yours here.



  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Biotech Business Computing & Infotech Design Energy Environment & Health Events Government Institutions Investing Links Materials Medical Military News Products Regulation Research Society & Ethics Theory